Klipfolio is a Canadian-developed dashboard tool that allows users to combine and visualize a lot of different sources in one environment. Even though it comes with pre-built dashboards, the company is most popular among online marketers for its usability. Something’s missing in the Klipfolio dashboard. It’s not all-inclusive. It’s not attribution. Although the reporting is quite advanced, it’s still missing a crucial element: attribution.
Klipfolio is a perfect answer to marketers’ daily needs. With Klipfolio, marketers can seriously up their game when it comes to reporting results, tracking spends, and spotting possible marketing calamities. Klipfolio helps marketers become more efficient in today’s fast-paced market, unlike when marketers relied on manual reporting and input from the team. Klipfolio is a tool that marketers use to monitor their results, track their spending, and spot potential channel calamities. However, it was not always this convenient. Recent times were much different. Marketers had to rely on manual reporting and input from the team. When faced with a prolonged campaign, marketers need the instant actionable insights that Klipfolio dashboards provide. It just takes an Odyssey upgrade to make this happen. If your dashboard is not giving you the insights you need to take action, then you need to upgrade. In this era, dashboards are a certainty. Today’s dashboards still don’t give marketers the insights they need to optimize their marketing efforts. Klipfolio is the perfect Odyssey enhancement for a dashboard because it gives marketers the insights they need to take action. With the integration, you can see your insights in one glance and also visualize our unique metrics, such as incrementality.
When you connect your Odyssey account to your GDS, you can use our marketing metrics to create reports that are more informative. Our Incrementality index is a percentage that shows the incremental value of each campaign or ad to your overall conversions. When faced with a prolonged campaign, marketers need the instant actionable insights that Klipfolio dashboards provide. It just takes an Odyssey upgrade to make this happen.